What is an IPA Masterclass?

An IPA Masterclass is a focused member event where a subject-matter expert leads the conversation around a particular topic.

Presenters are generally ICA Specialists or external experts and industry contacts with relevant knowledge or experience to share.

Masterclasses are usually held online and typically include an expert presentation, questions and answers, and general discussion where attendees can share their own experiences.

How is a Masterclass different from a Working Group? A Masterclass is expert-led, with a presenter sharing knowledge, insights or guidance. A Working Group is attendee-led and centred on peer discussion around a challenge, topic or opportunity. Both are designed to encourage conversation.

IPA Masterclasses are included as part of IPA membership.

See upcoming Masterclasses on the IPA Event Calendar.