Just over 12 months ago, we decided to break away from our old brand SIRF Roundtables.
The decision was not easy as the brand has been around for 25 years; however, no one could ever really connect with the SIRF part regarding what it meant.
The initial changes are now in place, and the branding exercise has largely been successful, as outlined in a previous article; Rebranding - Our Story. We are now in a phase of making our presence more noticeable in the general market.
Over the past year, I have had the pleasure of working with Michael Clark and the team in their ‘Key Person of Influence’ program. They utilise a model they call the Capstone Pitch; this model takes you and your potential customer through a journey of discovery regarding what you can offer and the key benefits.
All steps are critical to get your message across and to gain outstanding outcomes, but for today’s discussion, I want to focus on The Why.
The Why is not something that comes easily!
Daniel Priestley wrote in the book ‘Key Person Of Influence’, “When people hear you deliver your presentation pitch, it must tell them more than just why this is a good idea; it must tell them why it’s a good idea for you. For an idea to hold your attention long enough and gain traction, it must be in line with your strongly held beliefs or else you will get bored with it.”
After some time, we are now embarking on developing our pitch, but we already know Our Why...
At Industry Partners Australia, we believe there has never been a better time to build a more robust Australian industrial sector providing security and significant benefits to our economy. Our once vibrant and diversified manufacturing and industry sectors have been impacted over decades by domestic and international challenges. For that reason, IPA is committed to building a community of industry professionals who can collectively make a difference through networking, sharing innovation, developing leaders and problem solving together.
Over time we will minimise and refine this, but the concept genuinely resonates with myself and my team.
Do you know your why?
Gary Silversides; CEO
