How to Follow Up with People After a Networking Event

Networking events are great opportunities to meet potential clients, partners, and industry influencers. However, the real value of networking comes from the follow-up. Strengthening relationships beyond the initial introduction is key to turning connections into meaningful professional relationships. Here’s how you can effectively follow up after a networking event.

1. Organise Your Contacts

Before reaching out, organise the business cards, notes, or contact details you gathered during the event. Categorise contacts based on priority, interest, or industry relevance. If you made notes about specific conversations, refer to them when following up to personalise your message.

2. Reach Out Promptly

Timing is crucial when following up. Aim to connect within 24-48 hours after the event while the conversation is still fresh in both your minds. Delayed follow-ups may result in lost momentum or forgotten conversations.

3. Personalise Your Message

Avoid sending generic follow-up messages. Instead, personalise your outreach by referencing a specific topic you discussed, a shared interest, or a key takeaway from your conversation. A simple, genuine message could look like:

“Hi [Name], it was great meeting you at [Event Name]. I really enjoyed our conversation about [specific topic]. Let’s stay connected—I’d love to learn more about your work in [industry]. Let’s set up a time to chat soon.”

4. Connect on LinkedIn

Instead of just checking in, offer something of value in your follow-up. Share an article relevant to your conversation, introduce them to a potential connection, or invite them to an upcoming event. Providing value helps reinforce the relationship and increases the likelihood of continued engagement.

5. Provide Value

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6. Schedule a Follow-Up Meeting

If the conversation indicated potential collaboration or business opportunities, suggest scheduling a follow-up meeting or call. Be specific in your request and propose a few available time slots to make scheduling easier.

7. Stay in Touch

Building relationships takes time, so don’t stop at just one follow-up. Engage with their social media posts, send occasional check-ins, and keep them updated on relevant projects or industry news. Consistent but non-intrusive communication strengthens connections over time.

Final Thoughts

Following up after a networking event is just as important as attending the event itself. By being timely, personal, and value-driven in your approach, you can turn initial introductions into lasting professional relationships. Start implementing these strategies today and watch your network grow into a powerful asset for your career and business.

Do you have a favorite follow-up strategy? Share it in the comments!